How to Shop the Apple Online Store
The Apple online store offers the broadest selection of Apple's line-up — including refurbished and configure-to-order models that physical stores rarely stock. Knowing the small details makes a noticeable difference.
Find and configure
From apple.com click Store. Configure-to-order options (custom RAM, SSD, GPU) live on Mac product pages and are not available in physical Apple Stores. Lead times can be longer for custom builds.
Free engraving
iPad, AirPods, Pencil, and some other products support free engraving with text, numbers, or one of a curated emoji set. Engraved items typically cannot be returned, so double-check spelling before confirming.
Trade-in
Apple Trade In gives an instant credit estimate based on the model and condition you describe. The credit applies to your purchase, with Apple shipping you a return kit afterwards. If the device differs from your description on arrival, Apple adjusts the offer or returns it.
Financing
Apple offers monthly financing through Apple Card (in the US) or partners in other regions. The iPhone Upgrade Program bundles AppleCare+ with a 0% APR loan and a yearly trade-in option.
Delivery and pickup
Choose between home delivery (usually 1-3 business days for in-stock items) and free in-store pickup at any Apple Store. Express delivery is sometimes available on launch-day products.
Frequently asked questions
Can I return an Apple product bought online?
Most products carry a 14-day return window. Engraved or custom-configured items are generally non-returnable.
Are refurbished Apple products reliable?
Apple-Certified Refurbished products are tested, repackaged, and come with the same one-year warranty as new — they are widely considered low-risk.
Related guides
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