Ad Optimization on Amazon
Profitable advertising is mostly maintenance. A 30-minute weekly review catches problems and compounds gains.
Weekly review
Pull the search-term report. Identify converters, wasters, and noise.
Expand winners
Promote converting search terms to exact-match keywords in a dedicated campaign.
Cut losers
Add wasters as negatives. Pause keywords that have spent more than 2x your target ACoS without conversion.
Refresh creative
Test new images and headlines every 4-6 weeks. Banner blindness is real.
Frequently asked questions
When should I pause a keyword?
After 10+ clicks with no sale, or far above target ACoS.
Should I bid higher to win more?
Only if your conversion rate justifies it. Raising bids without raising conversion just raises cost.
Related guides
How to Run Amazon Sponsored Product Ads
Plan, launch, and optimize your first Sponsored Products campaign on Amazon Ads — keywords, bids, budgets, and the metrics that actually matter.
How to Run Ads on Amazon
Plan, launch, and optimize advertising campaigns on Amazon — formats, bidding, and budget.
Sponsored Products on Amazon
How Sponsored Product ads work on Amazon — automatic vs manual targeting and bid management.
Sponsored Brands on Amazon
Use Sponsored Brand ads on Amazon for top-of-search headlines that promote your brand and product range.