Sponsored Brands on Amazon
Sponsored Brands are the headline ads at the top of search results — a logo, headline, and multiple products. Available to registered brands on Amazon.
Eligibility
Brand Registry (or Amazon's equivalent) is required. You need three or more products.
Creative
Logo, headline, custom image, and 2-5 featured products. Test multiple headlines.
Placement and bidding
Bid for top-of-search, in-search, and product-page placements separately for granular control.
Frequently asked questions
How do Sponsored Brands differ from Sponsored Products?
Brands promote your store and multiple products; Products promote one item.
Are they more expensive?
Per-click sometimes higher, but they build brand awareness over time.
Related guides
How to Run Amazon Sponsored Product Ads
Plan, launch, and optimize your first Sponsored Products campaign on Amazon Ads — keywords, bids, budgets, and the metrics that actually matter.
How to Run Ads on Amazon
Plan, launch, and optimize advertising campaigns on Amazon — formats, bidding, and budget.
Sponsored Products on Amazon
How Sponsored Product ads work on Amazon — automatic vs manual targeting and bid management.
PPC Advertising Basics on Amazon
A starter's guide to pay-per-click advertising on Amazon — auctions, bids, and the data feedback loop.