Sponsored Products on Amazon
Sponsored Products are the most common ad format on Amazon — single-product ads that appear in search and on product pages.
How they work
Pick a product, set a daily budget and a bid. Amazon shows your product in eligible placements when its quality and bid win the auction.
Auto targeting
Amazon picks search terms and product placements based on your listing. Great for keyword discovery.
Manual targeting
You specify exact keywords or product ASINs. Higher control, used to scale winners from auto campaigns.
Negative keywords
Add irrelevant queries as negatives so you do not waste budget on non-converting traffic.
Frequently asked questions
Auto or manual — which should I start with?
Auto for discovery, then move converters into manual.
What is a good ACoS?
Depends on margin — usually below your gross margin to be profitable.
Related guides
How to Run Amazon Sponsored Product Ads
Plan, launch, and optimize your first Sponsored Products campaign on Amazon Ads — keywords, bids, budgets, and the metrics that actually matter.
How to Run Ads on Amazon
Plan, launch, and optimize advertising campaigns on Amazon — formats, bidding, and budget.
Sponsored Brands on Amazon
Use Sponsored Brand ads on Amazon for top-of-search headlines that promote your brand and product range.
PPC Advertising Basics on Amazon
A starter's guide to pay-per-click advertising on Amazon — auctions, bids, and the data feedback loop.