How to Create a Wishlist on H&M
A wishlist on H&M is more useful than the heart icon alone — you can organize, share, and track items across time.
Create a new list
From your account menu, choose Wishlists or Lists, then Create new. Name it ("Gifts", "Home", etc.).
Add items
Click the heart icon on any product page; choose which list to add to. You can move items between lists later.
Organize and prioritize
Reorder items or add notes — useful when sharing with family who need to know which version you wanted.
Share the list
Generate a shareable link or invite specific people. Some lists let viewers mark items as "purchased" to avoid duplicates.
Frequently asked questions
Can other people see what I bought from my wishlist?
Usually yes — viewers can mark items as purchased.
Do wishlist items go on sale automatically?
No. H&M may email you about price drops; the discount applies at checkout.
Related guides
How to Shop H&M Online
A clear guide to H&M Member benefits, sizing, free returns, and the H&M garment recycling program.
How to Shop Online on H&M
A beginner-friendly walkthrough of finding, comparing, and buying products on H&M — from search to delivery.
How to Search Products on H&M
Get better results from H&M search with smart keywords, filters, and category navigation.
How to Compare Products on H&M
Compare similar items on H&M side-by-side — features, prices, reviews, and seller reputation.